The Sound of Christmas: Elevating Hurtigruten’s Festive Campaign with Classic FM
Category: Seasonal Brand Campaign
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The Brief:
In 2023, Momentum Music Talent Agency partnered with Classic FM and Hurtigruten Expedition Cruises to deliver an unforgettable Christmas campaign. At the heart of this project were two of our exceptional vocalists, Nicole Reynoldsand Natalia Senior-Brown, whose voices brought the warmth and wonder of Christmas to Classic FM’s festive programming. The Challenges: Classic FM and Hurtigruten sought to create a Christmas campaign that not only promoted seasonal travel but also captured the essence of the festive spirit through live performance. The campaign needed artistry that was both broadcast-ready and emotionally resonant, appealing to a wide national audience during one of the most competitive seasons for listener engagement. The Solution Momentum Music Talent Agency curated and provided world-class entertainers with the versatility and presence to embody Christmas musically. Nicole Reynolds and Natalia Senior-Brown were handpicked for their exceptional tone, professionalism, and ability to connect with both live and broadcast audiences. Through our careful artist selection and project support, the performances seamlessly elevated Classic FM’s Christmas campaign, reinforcing both the brand’s values and its emotional connection with listeners. The Result - National Reach – Performances broadcast on Classic FM, one of the UK’s most prestigious classical and seasonal music platforms. - Emotional Impact – Audiences described the campaign as uplifting, festive, and memorable. - Brand Alignment – The live element helped Hurtigruten Expedition Cruises position itself as a brand synonymous with sophistication, culture, and celebration. Conclusion The Classic FM and Hurtigruten Expedition Cruises Christmas Campaign showcased how the right talent, paired with the right vision, can create moments that live far beyond the season. By bringing together Nicole Reynolds and Natalia Senior-Brown’s artistry with the prestige of Classic FM, the campaign not only celebrated Christmas but also strengthened Hurtigruten’s brand as one that values culture, excellence, and unforgettable experiences. For Momentum Music Talent Agency, this project was a testament to our mission: to deliver entertainment that doesn’t just fill a space, but transforms it, leaving audiences inspired, moved, and connected. |
Why Choose Momentum Music Talent Agency?
We specialise in curating bespoke entertainment experiences that not only meet but elevate our clients’ brand vision. From understanding campaign goals to hand-selecting the perfect artists, we ensure every detail contributes to a memorable and measurable outcome.
Whether it’s a wedding, corporate gala, brand activation, or global campaign, Momentum Music Talent Agency delivers talent and expertise that leave a lasting impression.
Whether it’s a wedding, corporate gala, brand activation, or global campaign, Momentum Music Talent Agency delivers talent and expertise that leave a lasting impression.