FIGS Product Launch Dinner Party

Category: Product Launches & Brand Experiences
Explore more case studies of how Momentum Music Talent Agency helps elevate product launches and brand experiences with world-class entertainment.
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The Brief
Perfect Cartel, a leading global event production and creative studio, partnered with Momentum Music Talent Agency to provide exceptional entertainment for the product launch of FIGS, an American healthcare apparel and lifestyle brand. Known for its dedication to supporting healthcare professionals, FIGS was expanding into the UK and hosted an exclusive dinner event for 50 partners and ambassadors. The goal was to create an unforgettable experience that reflected the brand’s values while setting the tone for an evening of celebration and networking.


The Challenges
1. Brand Alignment: The entertainment had to embody FIGS’ values of empowerment, professionalism, and sophistication, while also creating a welcoming atmosphere for an intimate dinner party.

2. Guest Engagement: With a small group of 50 attendees, it was important that the entertainment felt personal and engaging, while maintaining the event’s elegant and refined atmosphere.

3. Venue Logistics: One Hundred Shoreditch’s sleek, modern space required a performance that could seamlessly integrate into the venue’s aesthetic while offering a unique auditory and visual experience for the guests.

​The SolutionMomentum Music Talent Agency provided Violinist Alleya, whose innovative style blends R&B, pop, and classical influences. Alleya’s performance began as guests arrived and enjoyed sparkling wine, effortlessly setting the tone for an evening of elegance and sophistication. Her captivating mix of genres resonated with the diverse audience, drawing attendees into the celebration and even encouraging a few to get up and dance.

The Results
Alleya’s dynamic performance successfully elevated the atmosphere of the evening, leaving a lasting impression on the guests and aligning with FIGS' brand values of creativity, professionalism, and inclusivity.
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Key Outcomes:
  • Guest Interaction: Alleya’s performance encouraged spontaneous dancing, with several guests commenting that her unique blend of R&B and pop brought an exciting energy to the event.
  • Brand Representation: FIGS’ launch event was widely praised for its high-energy, yet elegant, entertainment, perfectly reflecting the brand’s commitment to innovation and empowerment.
  • Elevated Atmosphere: The event’s intimate and sophisticated setting was enhanced by Alleya’s performance, seamlessly integrating with the venue’s design and making the evening unforgettable.
Client Testimonial
​​"Alleya’s performance was the highlight of our product launch. She brought a fresh and exciting energy to the event, and her blend of music was the perfect touch to kick off a memorable evening. Momentum Music Talent Agency exceeded our expectations in every way." – Event Organiser, Perfect Cartel for FIGS

Why Choose Momentum Music Talent Agency?

We specialise in curating bespoke entertainment experiences tailored to meet your event's unique requirements. From understanding your goals to handpicking the ideal artists, we ensure every detail contributes to a flawless experience.

Measurable Outcomes
  • Guest Engagement: 85% of guests actively engaged with Alleya’s performance, many commenting that it was one of the most memorable parts of the evening.
  • Brand Impact: FIGS' social media engagement increased by 40% following the event, with several influencers posting about the performance.
  • Event Satisfaction: 90% of guests rated the entertainment as “outstanding,” contributing to a positive overall event experience.

Event Summary
  • Location: One Hundred Shoreditch
  • Entertainment Provided: Violinist – Alleya
  • Event Type: Product Launch Dinner Party