hilton hotels Secret socials featuring raye

Category: Corporate Event
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The Brief:
Hilton aimed to provide an exclusive and memorable experience for its Hilton Honors members by hosting a "Secret Socials" event at the London Hilton on Park Lane. The event was designed to surprise and delight guests with a performance by a high-profile artist, creating a unique and intimate atmosphere. The chosen date was March 5, 2024, strategically scheduled immediately following the BRIT Awards to capitalise on the heightened excitement surrounding the music industry.

The Challenges:
  • Artist Coordination: Securing a prominent artist immediately after a major event like the BRIT Awards required meticulous planning and negotiation to accommodate tight schedules.
  • Guest Engagement: Ensuring that the event remained a surprise while effectively communicating with Hilton Honors members to encourage attendance and participation.

The Event Flow
  1. Guest Arrival (Evening): Attendees were welcomed with a champagne reception in the elegantly decorated pre-function area, setting an atmosphere of anticipation and exclusivity.
  2. Warm-Up Performance: As guests mingled, saxophonist Daisy provided an upbeat musical backdrop, performing genres such as house and pop to energize the crowd.
  3. Main Performance: The curtains were drawn to reveal six-time BRIT Award-winning artist RAYE, accompanied by her full live band. She delivered a 45-minute set featuring her chart-topping hits, creating an intimate connection with the audience.

The Solution
To enhance the guest experience and build excitement before the main act, Hilton partnered with Momentum Music Talent Agency to provide world-class live entertainment during the pre-show.
  • Energetic Atmosphere: Daisy Sax, a renowned saxophonist, was carefully selected to perform an upbeat, high-energy set as guests arrived. Her mix of house, pop, and R&B-infused saxophone kept the energy levels high and created a lively and sophisticated ambiance.
  • Seamless Transition: Daisy’s performance was strategically planned to build anticipation, gradually increasing tempo and intensity to seamlessly lead into the surprise headline act, RAYE.
  • Audience Engagement: With her dynamic stage presence, Daisy interacted with guests, moving around the space to create an immersive and interactive musical experience that set the tone for the evening.
By incorporating live instrumental entertainment, Hilton ensured that guests remained engaged from the moment they arrived, making the Secret Socials event a truly memorable experience.


The Result
  • Daisy Sax’s high-energy performance set the perfect tone for the Secret Socials with Hilton event, creating an engaging and vibrant atmosphere from the moment guests arrived.
  • Elevated Guest Experience: Attendees were welcomed with an immersive live music experience that kept them entertained and energized while waiting for the surprise performance by RAYE.
  • Seamless Event Flow: Daisy’s set provided a smooth transition into the headline act, ensuring there were no dull moments and maintaining excitement throughout the evening.
  • Positive Feedback: Guests and event organizers praised the live entertainment as a standout element of the night, adding an extra layer of sophistication and engagement to Hilton’s Secret Socials concept.
  • By partnering with Momentum Music Talent Agency, Hilton successfully delivered an unforgettable evening of music, exclusivity, and entertainment, reinforcing their reputation for hosting premium, high-profile events.
​Client Testimonial
“Daisy Sax was an absolute highlight of our Secret Socials event at Hilton Park Lane. From the moment she started playing, she set the perfect atmosphere for the evening. Her upbeat, vibrant performance energized our guests and truly elevated the experience while they awaited the surprise performance from Raye. Daisy’s ability to read the room and keep the energy high was fantastic – she made everyone feel welcomed and engaged. It was a seamless experience, and our guests couldn’t stop talking about her performance! We look forward to partnering with Momentum Music Talent Agency again in the future.”  Hilton Event Coordinator

Why Choose Momentum Music Talent Agency?

We specialise in curating bespoke entertainment experiences tailored to meet your event's unique requirements. From understanding your goals to handpicking the ideal artists, we ensure every detail contributes to a flawless experience.


Measurable Outcomes
  • Audience Feedback: Over 90% of surveyed guests rated the pre-show ambiance as "excellent" or "outstanding."
  • Repeat Business: Following the success of this event, Hilton expressed interest in partnering with us for future high-profile bookings.
  • Efficient Delivery: The booking process and on-site coordination ran smoothly, meeting tight deadlines without compromising quality.
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Event Summary
  • Location: Hilton Hotel, Park Lane
  • Entertainment Provided: Daisy Sax
  • Event Type: Private social event